Home services & trades
HVAC, roofing, plumbing, electrical and remediation firms. Seasonal demand curves, emergency-intent keywords, service-area geography and call tracking that survives a busy dispatch board.
Map packCall trackingSeasonality
Home › Industries
Six sectors we know from the inside
We turn down work in categories we do not understand. These are the industries where we have enough repeat experience to be genuinely useful in week one rather than month three.
Healthcare & dental
Private practices and small groups. Careful, compliance-aware copy, procedure-level landing pages, insurance-question content and appointment attribution that respects patient privacy.
HIPAA-awareProcedure pagesReviews
Legal services
Boutique and mid-size firms in competitive practice areas. Practice-area architecture, attorney authority signals, and paid search built around case value rather than click volume.
Practice areasHigh CPCCase value
B2B & industrial supply
Distributors and manufacturers with long sales cycles. Catalogue SEO, spec-sheet indexation, technical content for engineers, and lead scoring wired back into the CRM.
Catalogue SEOLong cycleCRM
Professional services
Accountants, financial advisers, surveyors and consultancies. Trust-led content, service-line pages, and demand capture around regulatory deadlines.
AuthoritySeasonal peaksLocal
Hospitality & marine
An Annapolis speciality. Marinas, charter operators, restaurants and boutique lodging — booking-window seasonality and event-driven search demand.
BookingsEventsSeasonal
Fit check
We are probably not right for you if…
Being honest about this early saves everyone a quarter of wasted budget.
- You need results inside thirty days. Organic search does not work that way, and anyone promising otherwise is selling something else.
- You want the cheapest available retainer. Our floor is $1,450 a month and we do not discount below it.
- You need a large multinational team, 24/7 coverage or a dedicated in-house pod. We are four people.
- You are looking for link schemes, expired-domain networks or anything else that violates search engine guidelines. We decline that work.
Not sure where your search traffic is leaking?
Send us your domain. We will return a 12-point technical and commercial audit within three business days — no fee, no obligation, and no automated PDF dump.